I first started hearing about Jouer on YouTube in various people's videos, and what intrigued me most about the brand was the simplicity - the packaging is so simple and to the point, and each product only comes in a few shades that are all equally wearable. I don't think you'd ever be able to find a neon pink lipstick or a bright orange blush from this brand.
When beauty.com was having their Friends & Family Sale a week or two ago and I was still in a celebratory mood, I decided to dabble in the brand a bit and purchase my first Jouer product, the Creme Eyeshadow in Cashmere.
I forgot to take a better picture of it, but there are tracks on the sides of the packaging that allow you to connect eyeshadows and create what is essentially a unique palette - pretty cool!
Cashmere is described as a shimmering golden taupe, and it has somewhat sheerer pigmentation and a dry, cream-to-powder finish. The product is not very creamy at all - it's even less creamy than MAC Paint Pots and also has a much thinner consistency. It seems to dry down to a powder finish almost immediately upon application.
Note: This is a heavy swatch.
Although it has a thin and dry consistency, it's still relatively easy to blend, both with fingers and a brush. Even when used over UDPP, however, I still notice fading and creasing after a few hours. It seems to fade nicely (i.e. uniformly), though, and since it's a bit on the sheerer side, the creasing isn't terribly noticeable at all.
I like Cashmere but honestly, though the color is pretty, it's by no means unique, and I don't think the actual formula of the cream eyeshadow is fantastic. I've been enjoying using Cashmere as a quick and pretty wash of color all over the lid and past the crease with just a touch of brown eyeliner and mascara on days when I can't be bothered to apply any more than that, but I have no doubt there are better cream eyeshadows out there that are more pigmented and long-lasting. Jouer Creme Eyeshadows retail for $20 (I got mine for $16) and while I'll definitely continue to enjoy and use mine, I don't think it's a must-have or worth the money, quite honestly. I still want to try their blushes, though!
Have you dabbled in Jouer at all and if so, any must-haves I need to know about?? ;)
Damn that's disappointing, cute packaging idea though!
ReplyDeletevery pretty swatch! i feel the same, i bought a powder shadow, its pretty, but its not unique at all...the blush formula is very nice, quite pigmented-but same not unique colors
ReplyDeleteI always see missglamorazzi on youtube raving about Jouer and I fell in love with the sleek packaging as well. Sad to hear that the creme shadow didn't live up to your expectations :/ I wish that this brand was more accessible where I could swatch everything before buying!
ReplyDeleteI quite like the shade, it looks easy to wear. The formula doesn't sound amazing, but the way the blocks of shadow can connect to form a palette is such an innovative idea! Just a shame about the formula.
ReplyDelete& I think the first I heard about Jouer was from you on Twitter! I've not seen/heard of it in the UK.
Such a pretty color, but I guess that a similar shade can be found with better quality... Love how you can create your own palate though, that's a clever idea!
ReplyDeleteThe color is definitely beautiful, but I agree it's not at all unique. Still, I'm very interested by this brand! Particularly their lip and cheek products ...
ReplyDelete♥ Jessica
What a gorgeous colour!
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