Beauty UK

Beauty UK is a UK based (duh!), family run business that recently sent me two products to try out and review.

I had never heard of Beauty UK before they contacted me and a look on their website put me under the impression that their products are geared towards a younger crowd. The website (and products) have a lot of bright colors, pink, and hearts and I think that the products' prices are a great reflection on the company, as the demographic they're geared towards will actually be able to afford them.

Eye Shadow Palette in #6 Day & Night
Lash-FX Mascara

The palette includes 10 shades that based on the name Day & Night, I imagine are designed to allow you to easily create day and night appropriate looks:

pearly white
shimmery bone
metallic yellow lime 
turquoise blue - has a slight sheen, not quite matte
matte Barbie pink - least pigmented of the bunch
matte black
metallic red-brown - gorgeous!
metallic maroon - most pigmented of the bunch
matte purple - a bit chalky
matte red-pink

Overall, the eyeshadows in this palette are soft, can be a bit powdery, and have really good pigmentation with the exception of the purple, light pink, and turquoise shades that are a bit less pigmented and have slightly chalky finishes. The two highlight shades look almost identical when used on the eyes, and the metallic red-brown and metallic maroon shades are my absolute favorite shades of the bunch as they are gorgeous!

I've used the shadows over my UDPP and despite the extremely affordable price tag, the staying power of the eyeshadows is really great. They really do last all day without any fading or creasing on me.

The palette itself is only labelled with the #6 and I actually had to look on their website to discover that it's actually named Day & Night. It retails for £3.99 or around $6 USD.

The Lash-FX mascara claims to give lashes extreme volume, length, and lift. I'm not really sure what lift means in terms of mascara properties, but I assumed it meant that it could lift a curl.

Curled lashes without mascara

With two coats of Lash-FX mascara

While the mascara does add some length, it seems to actually make the curl disappear, which is kind of disappointing for me. I find that it adds moderate volume that is not bad, nor is it necessarily commendable. I think two coats is the maximum you could use with this mascara before it would create spider-like lashes. The best qualities this mascara has are that it doesn't smudge or flake at all throughout the day. Hooray!

This mascara retails for £2.49 or around $3.75 USD.

Overall, based on the products I've tested out, I think Beauty UK has some really great products to offer considering the price tag. Beauty UK is available at Superdrug in the UK and on their website for everyone else with worldwide delivery.

Disclaimer: These products were sent to me free of charge for review purposes only. I am not affiliated with this company, nor am I getting paid for this review. The opinions expressed in this review are honest and based solely on my own experience with the products.


  1. The palette looks ok & I've seen a few variations in store, but I prefer Sleek for my bargain buy!

  2. Omg the metallic red brown looks amazing! I heard this palette is very similar to the Claire's palette. I've always wanted to check it out but Claire's is a tween store so it's mostly little kids shopping. But there has been so many good reviews on it! Maybe I should check it out!

  3. I really like the eyeshadows, they look great! Not so keen on the look of the mascara though...

  4. This is a great review! The swatches are really good considering the price for it. I've always had a thing for UK makeup, but it's hard to get them in the US.. except for Rimmel :p

    Thanks for the rec!! :)

  5. that looks like such an amazing palette. <3

  6. i bought some BeautyUK blushes off Superdrug last year <3 the palette looks gorgeous!

  7. OMG the palette is beautiful :3 I love that there are brights in there!

  8. @Jennifer: How do you like their blushes?

    @SilhouetteScreams: Haha, right up your alley!

  9. The palette is great, I like the colours :-)

  10. Hmm...do you think the palette might usurp Sleek? The colours seem Sleek-esque with their bold choices but the price is lower.

    Might just have to investigate next time I'm in Superdrugs, lol. Really annoying how they don't have testers in my store, since I get put off by it - almost as if the brand isn't confident enough for us to test prior to purchase!


  11. @graphology: Me too :) So pretty!

    @Cassie: Based on this palette, I think I still prefer Sleek palettes (I have the Storm and Sparkle palettes). I think that 6 or 7 of the Beauty UK shades have the same pigmentation and quality of Sleek shadows, but the 3 or 4 that don't still need some work I think, since neither of my Sleek palettes have any shades that are not super pigmented and awesome.

    On the other hand, the Beauty UK palettes are so ridiculously affordable that I wouldn't mind paying £3.99, even if there are a few duds in the palette, you know? As for not having testers, I have no idea what to say about it except I'm used to it over here in the States. Drugstore makeup brands almost never put out testers!


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